Japan’s best-selling lager beer since 1987, ASAHI SUPER DRY set a new standard in Japanese brewing. Discover the ASAHI SUPER DRY story here and what makes it a World Beer Cup Gold Winner and a favourite worldwide and here in New Zealand.
Our story begins with its 1987 Japan debut as the first “KARAKUCHI” (dry) beer, ASAHI SUPER DRY quickly became the new standard in brewing for Japan. Since that time ASAHI SUPER DRY has continued to develop its popularity while offering clean, crisp, refreshing flavours and drinking pleasure.
Behind its enduring popularity among people of all ages lies the story of the three secrets of ASAHI SUPER DRY:
To produce ASAHI SUPER DRY beer, we use the ASAHI yeast strain No. 318. This rare yeast not only yields outstanding fermentation but produces a complex aroma resulting in an elegant and sophisticated flavour that ensures the distinctive pure, crisp, and dry taste of ASAHI SUPER DRY.
To create the optimal environment for the yeast to perform at their peak during the beer-making process requires sophisticated beer brewing technology. At ASAHI, we are tirelessly developing new technologies in the pursuit of a more sophisticated, clean, clear and crisp “KARAKUCHI” taste.
ASAHI Beer Ingredients
We have set more than a hundred compliance criteria for the selection of the malted barley we use for ASAHI SUPER DRY. The strict criteria includes specific requirements for grain species, namely its origins and methods of germination. To ensure we consistently meet our exacting standards we have an established network of grain suppliers across the world with whom we collaborate.
Typically only a minimal quantity of hops are used in lager production to add aroma, however, at ASAHI we use a lavish quantity to realise our goal of clear, yet elegant, bitterness in ASAHI SUPER DRY and the pursuit of a more sophisticated, clear, KARAKUCHI taste.
To eliminate any unwanted by-products, we pay strict attention to all parts of the manufacturing process which ensures we achieve the clear taste of ASAHI SUPER DRY.
At ASAHI, we are constantly developing and updating our technology to ensure we use only the best when brewing ASAHI SUPER DRY. Techniques we have developed have included creating a special type of wort that is ideal for optimal fermentation efficiency as well as utilising special technologies to isolate unwanted flavours and tastes from the manufacturing process, including specialised conveyor systems to prevent damage to malt and milling machines that minimise the mashing of delicate grain.
To minimise flavour deterioration after production, we have developed a natural technology that retains the great taste of ASAHI SUPER DRY without using preservatives. Naturally, this technology has proven to contribute greatly to the retention of the ASAHI SUPER DRY crisp, fresh taste.
Since the 1987 debut of ASAHI SUPER DRY, our goal has remained consistent: bring sophisticated, clear, KARAKUCHI taste to consumers around the world.
Developing Japan’s no. 1 beer
ASAHI SUPER DRY was introduced on March 17, 1987, as Japan’s first KARAKUCHI draught beer – the result of a concerted effort to truly reflect Japanese consumer preferences in beer and brewing.
The intriguing beginnings of ASAHI SUPER DRY reveal a remarkable search for, and discovery of, Japanese consumer’s preferences and expectations in beer.
ASAHI SUPER DRY was born into the world as the result of defying convention and prevailing attitudes, in addition to encountering challenges throughout its development.
Through innovative Japanese brewing techniques, Asahi Super Dry has achieved a delicate, yet rich, full-flavoured body with a refreshing dry aftertaste. The lager is brewed using the finest quality yeast, malt, hops, maize & rice. Firmly focused on consumer taste preferences, Asahi is brewed to perfectly compliment any meal while retaining its refreshing quality. It’s no wonder it’s the preferred premium Japanese beer for consumers across New Zealand.
Japan Day 2017 in Auckland
ASAHI SUPER DRY acknowledges its Japanese roots in being the official beer of Japan Day 2017 held at The Cloud in Auckland.
This is the Japan Society of NZ’s official event bringing a raft of Japanese food, culture and entertainment along with a refreshingly crisp ASAHI SUPER DRY at the ASAHI Beer Garden.
BMW ISPS Handa NZ Golf Open
ASAHI SUPER DRY is the official beer at the BMW ISPS Handa NZ Golf Open, NZs premier golfing event held across two prestigious and picturesque NZ golf courses – The Hills and Millbrook.
The event runs from March 9 – 12, 2017 and a refreshingly crisp ASAHI SUPER DRY is available at all event bars.
Horse of the Year 2017
ASAHI SUPER DRY featured at NZ’s premier equestrian event and the largest equestrian event in the Australasia in Horse of the Year 2017.
Bringing together over 1800 riders and 2500 horses over 6-days of competition, this premier equestrian event hosted in the Hawkes Bay will have refreshingly crisp ASAHI SUPER DRY available at all event bars.